ADHD Digital Product System: From Idea Soup to One Sellable Product
From Idea Soup to One Sellable Product: A Simple System for ADHD Brains
If your notes app looks like a graveyard of half‑started ideas and chaotic brain dumps, you’re not broken. You’re a spicy‑brain creator, and you don’t have an idea problem. You have a system problem.
This simple, ADHD‑friendly process will take you from “idea soup” to one clear, sellable digital product you can actually launch. No 12‑step funnel. No colour‑coded Notion maze. Just a repeatable system your future tired self will thank you for.
Step 1: Do an “idea soup” brain dump
Before you can choose a digital product, you need to get the noise out of your head and into one place.
Open your notes app, a Google Doc, or a scrappy notebook and set a 10‑minute timer. Write down every idea that keeps circling your brain. Don’t edit. Don’t sort. Just dump.
Use prompts like:
- Things people always ask you for help with
- Processes you’ve already hacked for yourself (meal planning, content batching, money tracking, routines with kids)
- Templates, checklists, or swipe files you’ve already created for your own life or business
The goal is not to be clever. The goal is to empty your brain so you can see what you’re actually working with.
Step 2: Use the “low effort, high payoff” filter
Now you’ve got a pile of ideas, it’s time to be a bit ruthless. ADHD brains are great at starting hard things and abandoning boring ones, so we want ideas that feel light to create but valuable to sell.
Scan your list and rate each idea from 1–3 for:
- Ease: How easy would this be to create based on what you already know or have?
- Excitement: Does this idea still feel fun after the caffeine wears off?
- Demand: Have you seen people ask for this on socials, in your DMs, or in real life?
Pick the top 3 ideas that score highest. If you’re stuck, ask yourself:
“Which of these could I realistically finish in a weekend if someone paid me upfront?”
That question usually points straight at your most doable digital product idea.
If you want a more traditional breakdown of what types of products actually sell, you can pair this exercise with my Sell Digital Products Guide to Earning Money and Building Income for extra clarity.
Step 3: Choose one clear problem to solve
ADHD brains love complexity. Your buyers do not. Your product becomes 10 times easier to sell when it solves one clear problem for one specific person.
Take your favourite idea from Step 2 and answer:
- Who is this actually for?
- What annoying problem does it solve today, not “someday”?
- What changes for them after they use it?
Turn that into a simple product statement:
“This digital product helps [who] go from [frustrating situation] to [clear outcome] without [thing they’re sick of].”
Example:
“This Canva template pack helps burnt‑out creators go from blank‑screen panic to a month of Instagram posts in one afternoon, without spending hours designing from scratch.”
That one sentence becomes your product idea, sales page hook, and content angle.
Step 4: Pick the easiest format for your brain
You do not need to build a giant course as your first digital product. In fact, please don’t. Your nervous system is tired.
For ADHD creators, the easiest starter products are:
- Checklists and cheat sheets
- Canva templates or plug‑and‑play layouts
- Swipe files (emails, captions, prompts)
- Short, focused mini guides instead of big “everything” courses
Ask yourself:
“What do I naturally create anyway?”
If you love visuals, a template or Canva bundle is your low‑friction win. If you love words, a swipe file or mini guide is probably easier.
You don’t have to build from scratch either. You can lean on my ready‑to‑use Canva templates and digital products as a base, then customise them to your niche and audience.
Step 5: Turn your messy process into a simple framework
You probably already have a way you do things. It just lives in your head, across eight notebooks and three random screenshots. Time to turn that chaos into a framework.
Here’s a simple way to do it:
- Record yourself talking through how you’d help a friend with this problem. No script, just talk.
- Transcribe it (or use AI) and highlight the key steps you always come back to.
- Group those steps into 3–5 phases. Think “Brain dump → Sort → Create → Launch”.
- Turn each phase into:
-
- A checklist
- A template
- Or a short walkthrough
That becomes your product skeleton. Your spicy brain gets to info‑dump once, then the structure does the heavy lifting every time someone buys.
If you want more help turning this framework into something you can actually sell, my Sell Digital Products Guide to Earning Money and Building Income walks through pricing, platforms, and sales basics in more detail.
Step 6: Make it ADHD‑friendly for you and your buyer
ADHD folks buy with good intentions, then ghost the download. You know this because you’ve done it. So let’s design your product so it actually gets used.
Build in:
- A quick win in the first 10 minutes
- One “Start Here” page or video that says “Do this today”
- Checklists instead of long paragraphs where possible
- Visuals, examples, and swipe copy so they can copy‑paste instead of overthinking
On the backend, keep your own system simple:
- One folder where all product files live
- A basic delivery email template you reuse for every product
- A simple sales page layout you can plug into again and again
If you don’t want to design everything from scratch, you can grab ready‑made layouts and copy frameworks in my Canva templates and done‑for‑you digital products, then tweak them for your niche.
Step 7: Launch it messy and learn fast
Perfectionism is just procrastination with better branding. Your first digital product’s job is not to be “the big one”. Its job is to:
- Prove to your brain that you can finish something
- Give your audience something to actually buy
- Teach you what people really want more of
Try a simple, low‑pressure launch:
- One clear sales page
- A few social posts about the problem and your shortcut
- A simple email to your list explaining who it’s for and what it helps them do this week
Then watch what happens. Which part of your story people respond to. Which problem they repeat back to you. That feedback is gold for your next product.
If you want more ideas on stacking small wins and using digital products to earn extra income online, go check out my Earn Extra Income Online with Digital Products guide as your next read.
Your next tiny step
To keep this ADHD‑friendly, here’s your one next move:
Tonight or this weekend, set a 10‑minute timer and do your “idea soup” brain dump. Then circle just one idea that feels light and useful. That’s the one you’ll turn into your first (or next) sellable digital product.
You don’t need to become a perfectly organised robot. You just need lighter systems, smaller steps, and a product that was built for your actual brain, not your imaginary hyper‑organised twin.